Linkedin works best as a 'Lead Generation' tool rather than as a 'Resume' or 'Sales' site. With Linkedin, you need to be aware of exactly who you are targeting and with what specific product or service.
In order to make Linkedin work effectively, this specific target needs to be restricted to ONE target market and ONE product/service! The idea is to become known as the 'Go-to Expert' in your field. Your overall objective is to re-direct your potential client off the Linkedin platform and into your 'Sales Funnel'.
This course provides you with a complete step-by-step blueprint to create a Linkedin profile that helps you to accomplish this!